Do liberals have a corner on creativity?I'm finding that not only are a lot of Conservative messages difficult to muddle through, a lot of design done for certain operations only reinforce the stereotype that they are out of touch and irrelevant. Don't be one of them.
When I compare organizations, I see a big difference in the area of creativity, communication(layout), professionalism, and most of all – branding.
I think in the coming generation that, unless you can clearly and succinctly state your case, you will fail. Get to the point fast. Use your branding elements; and if you don't have consistent branding elements established, get them!
"There are organizations doing great things, but they just don't know how to say it!"
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With younger people you certainly do have to get to the point fast. I have a VERY short attention span and many advertisements, especially those which are political, bore me to the point of tears.
ReplyDeleteThere, there.
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