Sunday, May 3, 2009

Starbucks Cup Icon

I noticed this in Maui on the front door of a Starbucks as I walk in. Has Starbucks' cup icon raised their brand identity to the same level as CocaCola? Maybe not, but they are pretty well on their way there as far as branding themselves, I think. Will they ever be as big or have the presence to get there? Probably not; I’m not sure how many latte drinkers there are in Ethiopia.

Can you see the similarities between Coca Cola's bottle icon and Starbucks' cup icon?

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