Thursday, April 30, 2009
Wednesday, April 29, 2009
My primary goal was to simplify the site. It was incredibly busy and cluttered with info, some of which was outdated. They wanted something that would communicate exactly who they are and clearly display the products and services they offer. They wanted something customers could easily navigate, leading them to do one of 3 things: fill out a form, call, or e-mail. They wanted this to work in a manner as quickly and easily as possible.View the site here >
Tuesday, April 28, 2009
Monday, April 27, 2009
As consumers we buy based on our perceptions. This perception (what people think about your organization) is known as your brand. And our perceptions are shaped by the way we experience (through our senses) organizations via their materials known as their brand identity. These materials include everything we can sense: What we see, like brochures. What we touch. What we smell. What we taste. What we hear, like radio advertisements or the way you answer the telephone to the way you phrase your mission statement.
So, to sum up:
Brand Identity(business materials) shapes Perception and Perception determines sales(or buy-in, etc.).
Thanks Alina Wheeler.
Saturday, April 25, 2009
Friday, April 24, 2009
Wednesday, April 22, 2009
Tuesday, April 21, 2009
Monday, April 20, 2009
Sunday, April 19, 2009
Saturday, April 18, 2009
Since I didn't have another camera on me, I had to re-staged this. But this is where(on the roof of my Corolla) I found my iPhone after driving .9 miles to the library. Apparently in the shuffle of getting the fam in the car, I'd set it up here and forgotten about it. iSkin(along with the Almighty) had my back. Thanks!
Friday, April 17, 2009
Thursday, April 16, 2009
1. Create an image 57 x 57 pixels (apple will round the corners and gloss it for you)
2. Save your image to photobucket, picasa, or some other photo hosting website
3. a.) Save it as apple-touch-icon.png and add it in the root of your server, so in my case:
b.) Place a link to your image between the tags <head></head> of your site.
Wednesday, April 15, 2009
Tuesday, April 14, 2009
I'm finding that not only are a lot of Conservative messages difficult to muddle through, a lot of design done for certain operations only reinforce the stereotype that they are out of touch and irrelevant. Don't be one of them.
When I compare organizations, I see a big difference in the area of creativity, communication(layout), professionalism, and most of all – branding.
I think in the coming generation that, unless you can clearly and succinctly state your case, you will fail. Get to the point fast. Use your branding elements; and if you don't have consistent branding elements established, get them!
"There are organizations doing great things, but they just don't know how to say it!"
Monday, April 13, 2009
Your Brand Identity is what you use to shape people's perception.
What we see (e.g.: logo).
What we touch (e.g.: brochure).
What we smell (e.g.: retail store).
What we taste (e.g.: your food).
What we hear (e.g.: like radio advertisements to the way you phrase your mission statement.)
Sunday, April 12, 2009
Take this Tea Party deal for instance. Why are there so many different websites up? It seems like everyone and their Native American buddy has thrown one up. Which one do I go to? Which one is the real deal? teapartyday.com? taxdayteaparty.com? And for crying out loud, those two were in the same article in World. And there's this one. Who knows how many more are out there. Tea Partiers, I wish you well.
Saturday, April 11, 2009
Friday, April 10, 2009
Thursday, April 9, 2009
I used to think that the tag line unbalanced the logo, but I think that might just be the nature of tag lines. THE most important thing is your logo. The tag line is secondary, thus rightfully named, a tag line, because you tag it on. Adding an additional, but minor element(such as a tag line) may not require the original composition to adjust. This exercise may help:
1. You need to look at the logo without the tag line first, and ask yourself, “Does the logo(bug+word) look right”
2. Then(w/out adjusting your logo) tag the line of copy to your logo where it best fits.
Wednesday, April 8, 2009
When's the last time you were offered peanuts on a plane?
Oh, they even had catchy phrases printed on the pack like:
"Tasty Fares" and "Crunch the Numbers"
And here's a nifty way to eat them
2. Pour into mouth
Do you know why you can so easily guess this? You know why this works so well?
It's not their logo. It's the very design of their product. I can't tell you how many movies or magazine ads I see with an Apple computer in them. I don't even have to see the Apple logo.
See, Apple has this genius idea of making all of their products look relatively the same. You know why this doesn't work for Dell? HP? Gateway? The products are so different from one another within the brand, but I wouldn't be able to tell one brand from another(except for Apple).
Monday, April 6, 2009
Saturday, April 4, 2009
Oh! And you can download up to five different versions. I got the KJV.
Not a bad ministry either. I support. They work with oneverse who let nationals do the translating. Why do the nationals do it? B/c they are stoked to! They want their family, friends , and communities to be able to read the Bible themselves.
I got an email the other day form my parents(See "Before" image). Apparently this was being forwarded around asking folks to send a teabag in in defiance of Washington's taxing us. But there were a few issues I had with it.
Here is a list of some problems and how they could improve on their marketing:
- 1. Get to the point FAST. It took way too long to get to the point.
- 2. Provide web links. There wasn't a SINGLE link in the email.
- 3. Avoid saying things like, "Send this to everyone in your address book." The last paragraph made it feel like a chain letter.
- 4. Headers are nice. Use them. There was no layout. Provide some kind of hierarchy to organize the content.
- 5. There was no masthead. Image headers are a great way to pull your audience into your email and gives you a credibility that far surpasses text only emails.