As more and more cellphone users join the apple side, you may want to think about creating an iPhone icon for your website. I did b/c I have so many readers who(not only are cool and therefore have an iPhone) have to read and re-read my blog just about every second of every day. To make it easy on them, I've created a icon they can put on their home screen. I'm not sure if your readers are that dedicated, but mine are. Here's how it's done:
1. Create an image 57 x 57 pixels (apple will round the corners and gloss it for you)
2. Save your image to photobucket, picasa, or some other photo hosting website
3. a.) Save it as apple-touch-icon.png and add it in the root of your server, so in my case:
b.) Place a link to your image between the tags <head></head> of your site.